Submitted by: Melissa Smithen

A trade show is an exhibition held on large grounds or exhibition halls where consumers and companies are brought together. Trade shows are the forum where companies can display their products and services. Consumers who visit these venues can interact with the company s salespeople, examine the products in real time and then decide whether to purchase them or not. It is the role of the event planning agencies to plan trade shows, booth themes, construction and design of trade show exhibits, booth rentals and such. These trade show exhibits are critical to attracting customers and an excellent exhibit can even lead to impulse buying on the part of the consumer.

After getting a good deal on a trade show booth rental, it is the job of each company to make the most of the trade show opportunity. These opportunities can help a company garner a whole lot of new sales. Carefully thought of marketing strategies are the key to getting immediate returns and succeeding in the extremely competitive environment of a trade show. Most trade shows are a place where all the companies dealing with the same products display their exhibits at the same venue. For example, a trade show dealing with household products will bring together all sellers of microwave ovens, grills, washing machines, juicers, blenders and so on.

Before investing in a trade show booth or exhibit rentals, scope out the venue, identify the best locations and book the spot early on. It is also important to find out who your competition will be i.e. other companies who plan to rent a trade show booth. This will help you know the best marketing strategy to adopt and which kind of trade show exhibit to go for. Some of the best and most eye-catching trade show exhibits are:

Pop-up displays

Banner stands

Literature racks

Tabletop panels

PowerPoint presentation

Typically a pop-up display is made from vinyl, fabric or plastic and will have a graphic image. Pop-up displays are easy to set-up, take down and transport to and from the venue.

Pop-up displays are available as freestanding or tabletop options and can be part of a larger trade show exhibit or as a small display. Pop-up displays come in a carry case and are usually not adjustable. When choosing one, check on the durability, ease of transport, assembly and product warranty. The next popular trade show exhibits are the banner made from fabric or vinyl. Most banners come with retractable stands that have single, double or three-sided display options. These stands even have lights attached that can enhance and make the display more prominent.

Those who want to make a real impact can even opt for hanging banners. Most trade show booths will have a literature rack in some corner that will hold product and information. These are usually made from aluminum or plastic, are collapsible and can be easily transported. Literature racks are available in many sizes, colors and capacities usually 3 to 10 pockets. Roll-away fabric racks are popular with those companies who work the trade show circuit all over the country.

Tabletop panels are more durable than pop-up displays and are usually rectangular compact pieces that can be easily transported. These are not as easy to assemble as pop-up displays but are popular to display trade show exhibits for the company colors and logo can be painted on them. They come with easy to carry briefcase style cases which users find practical when taking displays from one city to another.

The PowerPoint presentation can be run continuously in a trade show booth with information about the company and products it sells. This is also an easy way for customers to know about a company and products without having to all the time listen to a salesman s pitch. It also gives the marketing people a breather from having to sell all day long. Those who are new to working at trade shows can visit a few prior to committing to a trade show booth rental.

Visiting these shows, can help company staff pick up hints on how booths are done up, which kind of display attract the maximum floor traffic and such. Those who plan on exhibiting their products regularly at trade shows must have a separate budget that should include booth rental, exhibit rental, shipping costs, travel expenses for out of city shows, staff expenses, etc. Finding innovative ways of attracting customers to a booth is winning half the battle.

About the Author: Article by Mark Delacruz of

popandexhibits.com

, a website with the best exhibit displays information on the web.

Source:

isnare.com

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